Cuenca has a reputation as the prettiest and most peaceful city in Ecuador, and a short walk through its streets is enough to see why. Set in an Andean valley in the south of the country, at about 2,560 meters and crossed by four rivers, this city of sky-blue domes, mansions with flower-filled balconies and quiet squares keeps a colonial and republican charm that wins you over. Its historic center, with its perfect grid and its architecture of marble, wrought iron and pastel façades, was declared a UNESCO World Heritage Site in 1999.
The heart of Cuenca is Parque Calderón, presided over by the imposing Cathedral of the Immaculate Conception —the 'New Cathedral'— with its three enormous domes of sky-blue tiles that have become the city's symbol, facing the quiet Old Cathedral. A few steps away, the Tomebamba river runs at the foot of El Barranco, where the old houses lean out over the water in one of the country's best-loved views. And tradition beats everywhere: the markets, the ceramics, the jewelry and, above all, the toquilla straw hat —the famous 'Panama hat'— whose weaving is Intangible Cultural Heritage of humanity.
This guide covers the essentials of Cuenca with a practical eye: which churches, museums and viewpoints not to miss, how to learn the story of the hat, how to organize the trip to El Cajas National Park and to Ingapirca, where to sleep and eat, how to get around and how to look after yourself. More relaxed than the big capitals, Cuenca invites you to slow down, sit in a downtown café, walk its streets and let yourself be charmed by one of the most soulful cities in the Andes.
Long before the Spanish city, this fertile valley in the southern Andes was the territory of the Cañari people, a farming and fiercely independent culture that called the place Guapondelig. Toward the end of the 15th century, the Inca Empire conquered the region after hard Cañari resistance and founded there one of its most important cities in the northern Tahuantinsuyo: Tomebamba (Tumipampa), described by the chroniclers as a second Cusco, sumptuous and sacred. Tradition links this place with none other than the Inca Huayna Cápac, who is said to have possibly been born here. The Inca civil wars and the Spanish conquest left that splendid city in ruins, and its remains can still be seen in the Pumapungo sector. On top of that past, on 12 April 1557, captain Gil Ramírez Dávalos founded the Spanish city of Santa Ana de los Ríos de Cuenca, by order of the Viceroy of Peru, giving it the name in memory of the Spanish Cuenca. During the colonial period, Cuenca grew as an agricultural and craft center of the Audiencia de Quito; later, in the 19th and 20th centuries, it lived its great republican era, when its monumental churches, its stately mansions and the New Cathedral were built, and the toquilla straw hat trade flourished, selling around the world. Cuenca also played a prominent part in independence: on 3 November 1820 it proclaimed its separation from Spain. Its exceptional urban and historic ensemble earned it, in 1999, the declaration of its historic center as a UNESCO World Heritage Site. The full story is on our history page.
Read the full history ↓The province of the southern Andes: Cañari land, seat of Inca Tomebamba and of Cuenca —a World Heritage Site—, cradle of the toquilla straw hat, cultural capital of the austro and guardian of the páramos and lakes of El Cajas.
Read the history of Azuay →No exact prices: a scale from $ (budget) to $$$$$ (luxury), with 2-3 options per category.
Origins, formation and what the sources say.
Long before the Spanish Cuenca existed, this fertile valley in the southern Andes was the territory of the Cañari people, one of the most important and most warlike cultures of ancient Ecuador. The Cañari had lived in the southern region —today's Azuay and Cañar provinces— for centuries, organized into chiefdoms, devoted to farming, metalwork and trade, with a rich religious life tied to the moon, the lagoons and nature.
Where Cuenca stands today there was a Cañari settlement that the sources name Guapondelig, a word usually translated as 'plain as large as the sky' or 'wide land of flowers', referring to the breadth and fertility of the valley watered by its rivers. It was a notable site within the Cañari world, in a privileged part of the southern highlands.
The Cañari left a deep mark on the region's identity. Their fighting spirit would show itself later both against the Incas and in the wars of the conquest, and their legacy lives on in the place names, the crafts and the culture of Azuay and Cañar. Knowing they were here is essential to understanding that Cuenca's history does not begin with the Spanish, but much earlier, with this Indigenous people who called this valley their own.
Toward the end of the 15th century, the Inca Empire, in full expansion northward, reached Cañari territory. The conquest was not easy: the Cañari put up hard resistance before being subdued by the armies of Tahuantinsuyo. Once the region was absorbed, the Incas decided to build there, on top of Guapondelig, one of the most important cities of the empire's north: Tomebamba (Tumipampa).
The chronicles describe Tomebamba as a splendid city, conceived as a second Cusco: with temples, palaces, storehouses, acllahuasis (houses of the virgins of the sun) and buildings of fine Inca stonework, watered by the river that today bears its name, the Tomebamba. It was a political, religious and administrative center of the first order in the southern highlands, a symbol of Inca power in these newly conquered lands. Tradition also links it to the figure of the great Inca Huayna Cápac, who several sources say may have been born here, which would give Tomebamba a special prestige.
The splendor did not last long. The civil war between Huayna Cápac's sons, Atahualpa and Huáscar, hit the region hard, and the city of Tomebamba itself is said to have been razed in those conflicts, partly as Atahualpa's punishment of populations that supported his rival. When the Spanish arrived, the great Inca city was already in ruins. Today its remains survive above all in the Pumapungo sector of Cuenca, testimony to the Incas' passage through this valley.
After the conquest of Tahuantinsuyo, the southern region came under Spanish rule, within the jurisdiction of the Royal Audiencia of Quito. For the first few decades, however, there was no formally established Spanish city in this valley; the place, with its Inca ruins and its Cañari population, remained a strategic point of passage and resources on the road between Quito and the south.
The founding came by order of the Viceroy of Peru, don Andrés Hurtado de Mendoza, Marquis of Cañete, who ordered a city to be established at this site. The task fell to captain Gil Ramírez Dávalos, who on 12 April 1557 founded the city of Santa Ana de los Ríos de Cuenca, on or beside the old site of Tomebamba/Guapondelig. The name combined the patron saint, Santa Ana, a reference to the rivers that cross the valley, and the place name 'Cuenca' in memory of the Spanish city of Cuenca, where the viceroy who ordered the founding came from.
The new city was laid out on the classic Spanish model: a regular grid of streets around a central square (today's Parque Calderón), with plots distributed among the first residents, a seat for the town council and a site for the main church. That orderly layout, preserved to this day, would in time become one of Cuenca's great heritage assets. So was born, on a Cañari and Inca substrate, the colonial city that would grow into one of the centers of the southern highlands.
Through the colonial centuries, Cuenca grew quietly as a regional center of the southern highlands, within the Royal Audiencia of Quito and the Viceroyalty of Peru (and later New Granada). It did not have the monumental grandeur of Quito, but it established itself as a prosperous city resting on the farming and livestock of its fertile valley, on trade and on an active craft and religious life.
The religious orders settled in the city early on and built churches, convents and monasteries —Dominicans, Franciscans, the Carmelite monastery of El Carmen de la Asunción, among others— which shaped Cuenca's spiritual and urban life and left a heritage that still defines its old town today. Colonial society was organized around the squares and the parishes, with its hierarchies of Spaniards, criollos, mestizos and Indigenous people.
The southern region also developed trades and crafts that would make it famous: ceramics, textiles, metalwork and the working of toquilla straw and other fibers. The Cañari-mestizo countryside supplied the city and kept alive traditions that mixed with Spanish ones. By the end of the colonial period, Cuenca was already a consolidated city, with its grid, its churches and an identity of its own within the mosaic of the future Ecuadorian nation, ready to join the great movement for independence.
The 19th century brought the great independence movement to all of Spanish America, and Cuenca played its own prominent part in it. After Quito's first cry in 1809 and in the context of the wars of emancipation sweeping the continent, the cities of the future republic declared, one after another, their separation from the Spanish Crown.
Cuenca took that step on 3 November 1820. That day, the Cuencan patriots —led by figures such as José María Vázquez de Noboa and with the support of the population and local troops— proclaimed the city's independence from Spanish rule, in a move that brought the south into the cause of liberty. The feat was not without fighting against royalist forces in the days and weeks that followed, but it marked the start of the region's autonomous life.
The date of 3 November remains one of the city's most important anniversaries, celebrated every year with the great festivities of Cuenca's independence. Definitive emancipation of the whole territory would come shortly afterward, with the Bolivarian campaigns and the victory at Pichincha in 1822, which sealed the freedom of the entire former Audiencia of Quito. Cuenca then joined, like the rest of the country, Gran Colombia and, after its dissolution, the newborn Republic of Ecuador in 1830, within which it took hold as one of its main cities.
Now part of the Republic of Ecuador, Cuenca lived through the 19th century and the early 20th one of its most brilliant eras, which would give the city much of the face it keeps today. It was the period when its great monumental churches went up —led by the imposing New Cathedral, whose construction began in 1885— along with its stately mansions with wrought-iron balconies, its squares and its republican architecture with a French air, the fruit of its families' prosperity and its society's refinement.
Much of that splendor rested on a humble yet extraordinary product: the toquilla straw hat, known worldwide as the 'Panama hat'. Through the 19th century and, above all, in the booms of the late 1800s and early 1900s, the weaving and export of these hats —made in Cuenca, Azuay and on the coast— became a major source of wealth for the region. Their worldwide fame grew when they were sold to Panama Canal workers, which gave them their misleading name.
Thousands of weavers in Cuenca and its towns made a living from this trade, which became part of the city's identity. That combination of economic boom, intense cultural life (Cuenca is known as the 'Athens of Ecuador' for its poets, musicians and intellectuals) and urban refinement crystallized in the heritage ensemble that visitors admire today. The traditional weaving of the toquilla straw hat was recognized by UNESCO as Intangible Cultural Heritage of Humanity in 2012.
International recognition of Cuenca's value came at the end of the 20th century. On 1 December 1999, UNESCO inscribed the Historic Centre of Santa Ana de los Ríos de Cuenca on the World Heritage List, adding the city to the select group of sites protected on behalf of humanity. The committee valued the exceptional urban ensemble: the colonial-era grid layout preserved for more than four centuries, the harmony of its colonial and republican architecture, and the fusion of European and local traditions in an urban landscape of great beauty.
The distinction confirmed what Cuencanos always knew: that their city, with its sky-blue domes, its mansions, its churches, its Tomebamba river edged by El Barranco and its orderly grid, is one of the most valuable and best-preserved historic ensembles in the Americas. The recognition brought prestige and tourism, but also the duty to protect that heritage against the growth of a living city.
Today Cuenca is Ecuador's third city and a destination that combines its historical richness with a calm quality of life that draws travelers and a notable community of foreign residents. It keeps its unhurried pace, its culture of coffee and the arts, its markets, its traditional trades —with the toquilla straw hat at the head— and its pride as the 'Athens of Ecuador'. Walking its center means reading, in its stones and domes, the long history that runs from the Cañari of Guapondelig and the Incas of Tomebamba to the elegant republican city the world declared World Heritage.