It all began with a wooden box. In 1958, the artist Carlos Páez Vilaró built on these cliffs a first atelier made of boards he gathered on the coast, which he called 'La Pionera'. Over time he covered it in cement and modeled it with his own hands, without blueprints, like a giant sculpture. It would take him 36 years to finish it. That wooden box became Casapueblo, the white, labyrinthine construction of thirteen floors of terraces that is today one of the icons of Uruguay. But to understand why it is there you first have to look at the place.
Punta Ballena is, above all, a singular landform: a rocky headland that juts into the Río de la Plata, in the department of Maldonado, west of Punta del Este and near Piriápolis. Its elevated form, projecting over the water, gives it a panoramic profile that always set it apart within the Uruguayan coast, generally flatter and sandier. The name evokes, according to tradition, the silhouette of a whale in the landform that reaches into the river.
For much of the 20th century, Punta Ballena was an area of rugged, natural landscape, valued for its sweeping views of the Río de la Plata, its cliffs and its setting of coastal vegetation. Its panoramic beauty made it a point of interest for those touring the coast, long before it became a cultural destination of international fame.
The elevated geography of the headland, with its natural viewpoints and its sunsets over the water, would be decisive for its destiny: it was precisely that exceptional setting that drew the artist Carlos Páez Vilaró, who found in these cliffs the ideal place to raise his major work. The landscape of Punta Ballena and the creation of Casapueblo would be, from then on, indissolubly joined.
The cultural history of Punta Ballena is inseparable from the figure of Carlos Páez Vilaró (1923-2014), one of the most renowned Uruguayan artists of the 20th century. Painter, sculptor, ceramist, muralist, musician and writer, Páez Vilaró developed a prolific and vital body of work, marked by color, Afro-American culture —which he portrayed in his paintings of Montevideo's Barrio Sur and candombe— and travels around the world, which took him from Africa to Polynesia.
A tireless artist with an overwhelming personality, Páez Vilaró found in the Punta Ballena headland the place to materialize his most ambitious dream: a work that would be, at once, studio, home and inhabitable sculpture. From the 1950s and 1960s, he began to build there, on the cliffs facing the sea, the work that would become his most famous creation and one of the icons of Uruguay: Casapueblo.
Páez Vilaró's life was also marked by a dramatic episode that bound him forever to Uruguayan history: he was one of the fathers who, in 1972, led the search for the survivors of the Andes accident, among whom was his son Carlos Miguel. His figure, between art, adventure and public life, made him a much-loved character, and his work in Punta Ballena is today a permanent tribute to his creativity.
Casapueblo is the work that gave Punta Ballena worldwide fame, and its construction is a story as singular as its form. Carlos Páez Vilaró began it in 1958, when he built on the cliffs a small wooden shelter —'La Pionera'—, his first studio, made with boards he gathered on the coast with the help of friends and fishermen. Over the years he began to cover that structure in cement and to model it with his own hands, expanding it organically without blueprints or a prior architectural project. The complete work would take him 36 years and end up having thirteen floors of stepped terraces that descend toward the sea.
The inspiration came from two main sources. On one hand, the mud nests of the hornero, the bird that builds its nest by molding mud, a deeply Uruguayan image that the artist admired. On the other, the Mediterranean architecture of the white houses of the Greek islands and Ibiza, places Páez Vilaró knew and that influenced the curving, white, stepped forms of the work. The result was a labyrinthine construction of terraces, staircases, nooks and corners that descend toward the sea, without straight lines, like an inhabitable sculpture unique in the world.
Over time, Casapueblo grew until it became the artist's studio and home, a museum with his work, a hotel and a café-restaurant. Its white silhouette over the cliffs became one of the most recognizable images of Uruguay and a symbol of art and creativity. The work embodies Páez Vilaró's idea of a total art, where architecture, sculpture, painting and life merge into a single creation.
After the death of Carlos Páez Vilaró in 2014, Casapueblo and Punta Ballena remain one of the great cultural and tourist icons of Uruguay. The work keeps operating as a museum —which preserves and exhibits the artist's work—, hotel and cultural space, keeping alive the memory of its creator and drawing visitors from all over the world who come to see this inhabitable sculpture facing the sea.
The sunset ritual, the famous 'Ceremony of the Sun', has become a must-see tradition. Every afternoon, visitors gather on the terraces of Casapueblo to watch the sun fall over the Río de la Plata while, with the recorded voice of Páez Vilaró himself, his poem dedicated to the sun is heard. That combination of the artist's words, the sculptural architecture and the sunset light creates a unique and moving experience that pays tribute to light, art and nature.
Today, Punta Ballena is much more than a panoramic headland: it is a place where landscape and art merge, a destination that combines the natural beauty of the Maldonado coast with the legacy of one of the most beloved artists in the country. Visiting Casapueblo, touring its corners, enjoying the viewpoints and bidding the sun farewell with the Ceremony is one of the most memorable experiences on the Uruguayan coast.