Ciudad del Este is, compared with Paraguay's old colonial cities, a very young metropolis. It was founded on February 3, 1957, deep in the Alto Paraná jungle, under the name Puerto Presidente Stroessner, in homage to the then president and dictator Alfredo Stroessner. Its birth answered a deep political and geographical decision: for centuries Paraguay had lived with its back to the east, an unpopulated region covered in forest, looking almost exclusively toward the Paraguay River and the port of Asunción. The regime then promoted a policy of 'march to the east', meant to populate that frontier, integrate the country with Brazil and open an alternative outlet to the Atlantic through Brazilian ports.
The city rose almost from nothing, on the bluff of the Paraná River, at the point where the Paraguayan border almost touches the Brazilian one. In its early years it was a pioneer settlement, of dirt streets and precarious buildings, inhabited by settlers, merchants and workers drawn by the promises of the new frontier. No one imagined then that that cluster of houses would become, in a few decades, the country's second city and one of the largest commercial centers in South America.
The founding impulse was intimately tied to a great infrastructure project that would change the region forever: the construction of a bridge over the Paraná River linking Paraguay with Brazil. That work, later joined by the Itaipú Dam, would transform the young border city into a strategic hub of trade and energy in the Southern Cone.
The event that sealed the young city's destiny was the construction of the Friendship Bridge (Ponte da Amizade), inaugurated in 1965 over the Paraná River. This great concrete structure, with a single arch of more than 300 meters of span that was at the time among the largest of its kind, linked Paraguay with Brazil permanently for the first time, connecting the nascent Puerto Presidente Stroessner with the Brazilian city of Foz do Iguaçu.
The bridge was much more than a road work: it was the physical realization of the policy of integration with Brazil and the key that opened Paraguay an outlet to the Atlantic Ocean via the route to Paranaguá. For a landlocked nation, historically dependent on river navigation through the Paraguay River and the Río de la Plata, having a direct overland connection to the Brazilian ports was a strategic change of enormous scope.
From the bridge's opening, the flow of people and goods between the two countries soared. The city began to fill with shops and to receive waves of Brazilian shoppers, drawn by the prices and by the special Paraguayan commercial regime. The Friendship Bridge thus became the umbilical cord of the Triple Frontier and the symbol of a region where two —and, adding Argentina, three— countries coexist in close daily relation.
If the bridge opened the door, it was the Itaipú Dam that triggered the city's true explosion. From 1973, when Paraguay and Brazil signed the Itaipú Treaty, and especially during the decade of works that followed, thousands upon thousands of workers, technicians, engineers and suppliers arrived in the region to build what would be the largest hydroelectric plant in the world, on the Paraná River, a few kilometers upstream from the city, in Hernandarias.
The construction of Itaipú was a titanic undertaking that mobilized an enormous amount of labor and capital, and that completely transformed the landscape and economy of Alto Paraná. Puerto Presidente Stroessner, which a few years earlier had been a pioneer settlement, grew at dizzying speed to house and supply that floating population. Neighborhoods, shops, hotels and services sprang up; the city urbanized at top speed and multiplied its population in a few years.
At the same time, the city's special commercial regime and its proximity to Brazil and Argentina consolidated its vocation as a great shopping center. Merchants of very diverse origins —Lebanese and Syrian, Chinese, Korean, Brazilian and Paraguayan— settled in the downtown, shaping the multicultural society that characterizes the city to this day. From that unique combination —a colossal dam, an international bridge and a commercial zone right on the border— was born the vibrant, cosmopolitan metropolis we know.
For more than three decades the city bore the name of its founder, General Alfredo Stroessner, whose authoritarian regime ruled Paraguay from 1954 to 1989. The name 'Puerto Presidente Stroessner' was, in itself, a monument to the dictator's power and to the eastern-development policy he had promoted.
Everything changed in February 1989, when a coup led by General Andrés Rodríguez overthrew Stroessner and ended the longest dictatorship in Paraguayan history. In the framework of the political transition and the symbolic dismantling of the regime, the city was renamed with the name it bears to this day: Ciudad del Este ('City of the East'), a neutral, geographic name alluding to its location at the eastern edge of the country.
The name change was much more than a formality: it marked the close of an era and the will to strip the city of its political charge. Now as Ciudad del Este, the metropolis continued its growth and consolidated its profile as a great commercial hub and as capital of the department of Alto Paraná, leaving behind the place name that had identified it during its first decades of life.
Ciudad del Este is the Paraguayan vertex of the so-called Triple Frontier, the point where Paraguay, Brazil and Argentina meet, separated by the Paraná and Iguazú rivers. On the Brazilian side is Foz do Iguaçu; on the Argentine, Puerto Iguazú; and on the Paraguayan, Ciudad del Este. It's one of the most dynamic and singular border areas in South America, where three countries, several languages (Spanish, Portuguese, Guaraní, Arabic, Chinese) and different currencies coexist in intense daily relation.
The trait that defines the city to the world is its trade. Thanks to a favorable tax and customs regime, Ciudad del Este became a gigantic shopping center visited by millions of people a year, especially Brazilians and Argentines, in search of electronics, perfumes, clothing, computer goods and merchandise of all kinds at competitive prices. The downtown, with its arcades and malls, moves enormous sums and gave the city fame as one of the largest commercial hubs on the continent.
That activity attracted immigrant communities of very diverse origins, who left their mark on the society and urban landscape: Arab merchants (Lebanese and Syrian), Chinese, Korean, Taiwanese, plus Brazilians and, of course, Paraguayans. The result is a deeply multicultural city, with temples, mosques, restaurants and customs from many parts of the world. The Triple Frontier has also been a region of great complexity —the subject of attention over security and smuggling issues—, but also a fascinating laboratory of coexistence and exchange between peoples and cultures.