Tradition holds that it was Christopher Columbus himself who named this place. Passing along the north coast of Hispaniola, the Admiral is said to have seen a silvery reflection over the sea —or over the clouds crowning the mountain we now call Pico Isabel de Torres— and called it 'Puerto de Plata' (Silver Port). Legend or truth, the name stuck, and with it begins one of the most eventful stories in the Caribbean: that of a city that was a prosperous port, a smugglers' den, a ghost town by royal order, the capital of tobacco and, centuries later, the cradle of Dominican tourism. All of that fits in Puerto Plata.
The island's north coast was traveled by Columbus on his first voyage (1492-1493). Before the Europeans, the region was inhabited by the Taíno, the Arawak-speaking people who populated the island they called Quisqueya or Haiti.
The city was formally founded in the early 16th century, around 1502, by order of governor Nicolás de Ovando (the same man who reorganized Santo Domingo), as a port and settlement on the strategic north coast of Hispaniola. Its location, with a good natural harbor and the imposing mountain behind it, made it an important point for trade and navigation in the colony's early days.
During the 16th century, Puerto Plata was one of the island's significant ports, a stop on the Atlantic routes and a center of exchange. But its very condition as a northern port, far from Santo Domingo and open to the Atlantic, also made it vulnerable to a phenomenon that would shape its destiny: smuggling and illegal trade with ships of other powers, which the Spanish Crown would view with growing alarm.
The great drama of Puerto Plata's early history was smuggling. Far from the control of Santo Domingo and open to the Atlantic, the north coast became a hotbed of illegal trade: the inhabitants exchanged hides, tobacco and other products with ships of rival powers (English, French, Dutch), many of them Protestant, which the Spanish Crown considered not only an economic crime but a religious and political threat.
To stamp out this trade, the Crown made a drastic and devastating decision: the so-called 'Osorio Devastations', carried out between 1605 and 1606 by order of governor Antonio de Osorio. They consisted of forcibly depopulating much of the north and northwest coast of the island, destroying towns and moving their inhabitants toward the interior, near Santo Domingo. Puerto Plata was one of the towns razed and abandoned.
The consequences were enormous and lasting. The depopulation not only failed to solve the problem but left the north and west coast empty and unprotected, which over time made it easier for the French to occupy the western part of the island (the origin of the future Haiti). Puerto Plata sank into a long decline and remained practically depopulated for more than a century, until, well into the 18th century, it slowly began to be resettled.
After more than a century of decline and slow resettlement, Puerto Plata was reborn in force in the 19th century. The key was trade: the city became the great export port for the production of the Cibao, the fertile region of the northern interior, especially tobacco, but also coffee, cacao and other products. Through the port of Puerto Plata much of the country's agricultural wealth sailed to Europe and the Americas.
That commercial boom brought prosperity and a thriving bourgeoisie, partly of foreign origin, which gave the city a cosmopolitan, elegant air. Much of the architecture that today makes Puerto Plata charming dates from that golden age: the Victorian-style houses, of wood and masonry, painted in colors, with galleries and ornamented balconies, that fill the old town. Puerto Plata earned the nickname 'the Bride of the Atlantic'.
The 19th century was also a period of intense political activity. Puerto Plata was a key bastion during the War of Restoration (1863-1865), the struggle that restored Dominican independence after the brief re-annexation to Spain. From the city and its region came General Gregorio Luperón, one of the great national heroes of that war and a central figure in Dominican politics of the era, whose name the international airport bears today. The city became one of the country's most prosperous and modern centers.
In the 20th century, after the swings of Dominican economics and politics, Puerto Plata led a new chapter: that of tourism. The city and its coast were, in fact, pioneers of the country's sun-and-beach tourism development. In the 1970s, before Punta Cana became the giant it is today, Playa Dorada was developed, one of the Dominican Republic's first big tourist complexes, with hotels, resorts and a golf course around the beach.
For a time, the north coast —the Amber Coast— was the most visible face of Dominican tourism, drawing international visitors to its beaches, its historic city and its natural attractions. The name 'Amber Coast' refers to the region's other great treasure: amber, the millions-of-years-old fossil resin mined in the mountains of the Cordillera Septentrional, of which Puerto Plata is the capital.
Over time, the axis of Dominican tourism shifted east (Punta Cana, Bávaro), but Puerto Plata and the north coast kept their own identity and diversified their offering: cruise tourism (with the Amber Cove and Taino Bay terminals), ecotourism and adventure tourism (the 27 Waterfalls of Damajagua, the waterfalls, the mountains) and, above all, the wind sports in neighboring Cabarete, which became a world mecca for surfing and kitesurfing. Today Puerto Plata combines that pioneering legacy with a more varied and authentic offering.
Few places in the world are as tied to a stone as Puerto Plata is to amber. Amber is a fossil resin from trees that lived millions of years ago, hardened and preserved across geological eras, mined in the mountains of the Cordillera Septentrional, in the region known for that reason as the 'Amber Coast'. Dominican amber enjoys worldwide fame for its exceptional quality, transparency and variety of colors.
The most fascinating thing about Dominican amber is its inclusions: insects, spiders, plants, feathers and other small organisms that were trapped in the resin when it was liquid and preserved intact for millions of years, as if in a time capsule. These amber fossils are an extraordinary window into the life of the past and an object of scientific study, as well as pieces of great beauty. The idea of extracting DNA from these inclusions, popularized by fiction, helped spread the fame of Dominican amber, though it belongs more to the realm of myth.
The region also produces a very rare and highly valuable type: blue amber, found only in this part of the world, which shows bluish tones under certain lights. Amber is, along with the larimar of the southwest, one of the two great emblematic stones of the Dominican Republic. In Puerto Plata, the Amber Museum and the city's workshops and shops let you learn about, admire and acquire this age-old resin, a natural and cultural heritage that defines the identity of the north coast.